Privacy Policy

Optima adheres to high standards of data protection in the collection and processing of personal data. This Privacy Notice explains what information optima.com.mk and its related services collect about its users, and what we do with that information.

This Privacy Notice applies to the information that we obtain through your use of optima.com.mk services via a device, or when you otherwise interact with Optima. When we refer to personal data, we mean any information that relates to an identifiable natural person. We may amend this Privacy Notice from time to time.

What types of personal data do we collect?

Depending on the product or service we provide to you, Optima will collect and process personal data about you including:

• Browsing information. Your IP address is anonymised, meaning we cannot determine where you come from or associate your use of the Optima website with any other data held by us.
• Enquiry information. Where you submit our contact form, the name, company, email address and message content you provide, so that we can respond to your enquiry.
• Chat information. Where you use the chat assistant on our website, the messages you send during that conversation.
• Job applicant information. Contact information such as name, function, address and email.

Without this personal data we may not be in a position to provide you with our products and services.

Cookies and similar technologies

optima.com.mk uses cookies to help identify and track visitors, their usage of the Optima website, and their website access preferences. A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns.

Our chat assistant also stores a session identifier in your browser’s session storage for the duration of your visit, so that a conversation can continue across pages. It is cleared when you close the tab.

Optional analytics cookies are only set if you accept them when you first visit. You can change your choice at any time using the Cookie settings control in the footer of any page.

Visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using the optima.com.mk website, with the drawback that certain features of the Optima website may not function properly without the aid of cookies.

Third-party services we use

We use a small number of third-party services to operate this website. Each processes data on our behalf under its own terms:

• Google Analytics 4 for website usage measurement, with IP anonymisation enabled. Used to understand which pages are useful to visitors.
• Predvora, the AI chat assistant available on our pages. Messages you send in the chat are transmitted to and processed by Predvora in order to generate a response. Please do not enter confidential or sensitive personal information into the chat.
• SmartRecruiters, our recruitment platform. Job applications are submitted to and processed by SmartRecruiters, not through this website.
• Cloudflare for content delivery and security. It processes request metadata in order to serve and protect the site.

What is the purpose and the legal basis for processing your personal data?

We always process your personal data for a specific purpose, and only process the personal data relevant to achieving that purpose. We process your personal data on the following legal bases:

• the performance of a contract to which you are a party, or in order to take steps at your request prior to entering into a contract;
• compliance with legal and regulatory obligations to which we are subject;
• the purposes of our legitimate interests.

We process your personal data for the following purposes:

• managing our relationship with you, including communicating with you in relation to our products and services, for example when you make an enquiry, apply for a job, or register for an event;
• providing and improving our products and services;
• meeting our legal and regulatory obligations.

Who do we share your personal data with?

Sometimes we share your personal data with third parties, including other companies or offices of Optima, in connection with our business strategy and where necessary for us to provide you with our products and services.

We also ask third-party service providers to carry out certain business functions for us, such as marketing service providers, consultants and accountants, and any prospective buyers of Optima and its related businesses. We take steps to ensure they meet our confidentiality and data security standards, so that your personal data remains secure.

We may disclose personal data to public authorities, regulators or governmental bodies when required by law or regulation, or if an authority or governmental body has issued an order requesting such personal data from us. Before we provide the information, we will inform you if the applicable law allows us to do so.

We store and process your personal data on servers located within the European Economic Area (the “EEA”). Normally we do not transfer your personal data outside of the EEA. If special cases require a transfer of personal data outside of the EEA, we only do so where (i) you have given us your consent, (ii) the country ensures an adequate level of protection for your personal data, (iii) we have put appropriate safeguards in place to protect your personal data, or (iv) the transfer is permitted by applicable laws.

If you would like to find out more about the appropriate safeguards that we have in place to govern the transfer of your personal data, you can contact us at [email protected].

How long do we keep your personal data?

We only store personal data for as long as is necessary to fulfil the purpose for which it was collected, or to comply with legal or official requirements.

How do we keep your personal data secure?

We have in place appropriate technical and organisational measures to prevent unauthorised or unlawful access to the personal data you have provided to us. As complete data security cannot be guaranteed for communication via email, instant messaging and similar means of communication, we would recommend sending any particularly confidential information by an alternative secure means.

What are your privacy rights and how can you exercise them?

You have the right to:

• access your personal data and be provided with certain information in relation to it, such as the purpose for which it is processed, the persons to whom it is disclosed and the period for which it will be stored;
• require us to correct any inaccuracies in your personal data without undue delay;
• require us to erase your personal data;
• require us to restrict processing of your personal data;
• receive the personal data which you have provided to us, in a machine-readable format.

Please note that these rights are not absolute and are subject to certain exemptions under applicable data protection law.

Contact

If you have any questions, or would like to exercise any of your rights, please contact us at [email protected].